By Justin Crann

Armstrong is testing the wit and resolve of Canadian cheese lovers with a new promotion that’s all about cracking a code. Developed with Dentsu Creative, the dairy brand’s new “Emoji Safe” promotion features an imaginary safe inside of which is a number of prizes. The catch is that those prizes are locked behind a six-emoji code – and with more than 150,000 possible combinations, not everyone is going to get a cut.

http://strategyonline.ca/2023/02/27/armstrong-will-let-you-unlock-a-years-worth-of-shredded-cheese-with-emojis/